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The shift away from seeing Consent as a magic privacy bullet requires broader transformations, including how dehumanising we relate to each other in the mart of competitive commerce.


"Consent to use data" is often a total fiction! Can you completely read and deliberately agree to hundreds of privacy consent notices a month? Of course not! Yet, GDPR and much American privacy law assume that's true. I say it, and now a noted law professor says it: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4333743

Policy makers need to stop pretending that consent is a magic bullet for ensuring privacy. Instead, companies need to do right by their users BY DEFAULT, not based on boxes they check.


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